The Academy of Motion Picture Arts and Sciences have confirmed that movies made using generative AI tools remain eligible for Academy Awards (more commonly known as the Oscars ). This is the first time the Academy has directly addressed the use of generative AI, a technology that has gained traction in Hollywood and sparked debate among filmmakers. The Oscar rules now state that AI and other digital tools “neither help nor harm the chances of achieving a nomination.” However, the more a human played a role in a film's creation, the better, the academy added.
“The academy and each branch will judge the achievement, taking into account the degree to which a human was at the heart of the creative authorship when choosing which movie to award,” the new Oscars rules noted.
According to a report by Vanity Fair, the Academy even explored amending its submission process to require disclosure of any AI usage, however, it ultimately chose not to implement such a mandate.
The latest clarification comes as part of a broader revision to voting and campaigning rules, which now require members to watch every nominated film in each category before casting their final votes.
How AI usage in movies has divided Hollywood
The Academy’s acknowledgement of generative AI in its rules marks a significant shift, which comes after writers’ and actors’ unions pushed for AI safeguards in their recent contracts.
The debate over AI’s role reached a flashpoint when The Brutalist—an immigrant epic nominated for 10 Oscar categories—used AI to improve Hungarian accents in actors, prompting both defences of the filmmakers and ethical objections to the technology’s use.
The movie’s actor, Adrien Brody, finally won the Oscar for Best Actor for his role in The Brutalist, which also took home awards for cinematography and score. Other nominees, including Emilia Pérez and Dune: Part Two, similarly employed AI tools for enhancements.
Some prominent filmmakers have begun to adopt the technology, most notably James Cameron, who joined the board of Stability AI last fall, but the debate persists.
Last week, Oscar nominee Demi Moore faced criticism and removed an Instagram post after using an AI app to turn her dog into a human and subsequently apologised for the image.
Later on, in a replacement post, Moore wrote: “I did not realise by sharing this image it would be in such disrespect to the artists and creators of our world.”
“The academy and each branch will judge the achievement, taking into account the degree to which a human was at the heart of the creative authorship when choosing which movie to award,” the new Oscars rules noted.
According to a report by Vanity Fair, the Academy even explored amending its submission process to require disclosure of any AI usage, however, it ultimately chose not to implement such a mandate.
The latest clarification comes as part of a broader revision to voting and campaigning rules, which now require members to watch every nominated film in each category before casting their final votes.
How AI usage in movies has divided Hollywood
The Academy’s acknowledgement of generative AI in its rules marks a significant shift, which comes after writers’ and actors’ unions pushed for AI safeguards in their recent contracts.
The debate over AI’s role reached a flashpoint when The Brutalist—an immigrant epic nominated for 10 Oscar categories—used AI to improve Hungarian accents in actors, prompting both defences of the filmmakers and ethical objections to the technology’s use.
The movie’s actor, Adrien Brody, finally won the Oscar for Best Actor for his role in The Brutalist, which also took home awards for cinematography and score. Other nominees, including Emilia Pérez and Dune: Part Two, similarly employed AI tools for enhancements.
Some prominent filmmakers have begun to adopt the technology, most notably James Cameron, who joined the board of Stability AI last fall, but the debate persists.
Last week, Oscar nominee Demi Moore faced criticism and removed an Instagram post after using an AI app to turn her dog into a human and subsequently apologised for the image.
Later on, in a replacement post, Moore wrote: “I did not realise by sharing this image it would be in such disrespect to the artists and creators of our world.”
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