TL;DR:
The UAE’s reputation as a luxury retail hub has just been elevated with the arrival of an iconic American brand. Martha Stewart, the lifestyle guru known for her global influence in home decor , cooking, and entertaining, has launched her first-ever store in the Middle East and North Africa (MENA) region at City Centre Mirdif, Dubai.
Following the Mirdif debut, two more stores have opened:
The newly opened Martha Stewart outlet is a comprehensive lifestyle destination offering a wide array of products ranging from furniture, bedding, kitchenware, tableware, and garden accessories to pet products, holiday-themed items, and DIY tools. Developed in partnership with the Middle East retail group Apparel Group, the store promises to deliver an “elevated retail experience” rooted in Stewart’s decades-long legacy of home and lifestyle innovation.
Who is Martha Stewart?
Martha Stewart is a globally recognized figure in domestic living. From publishing bestselling cookbooks and magazines to hosting TV shows and founding her own media empire, Stewart has built a brand synonymous with refined, aspirational living. She was the first self-made female billionaire in the U.S., and her products now span a global portfolio sold through top-tier retail outlets.
Her brand’s expansion into Dubai reflects both the city’s cosmopolitan consumer base and the region’s growing appetite for international lifestyle offerings. Stewart, now in her early 80s, has consistently evolved with the times, even collaborating with tech brands and appearing in viral campaigns, most notably being the oldest woman to pose for the Sports Illustrated Swimsuit Issue in 2023.
What’s in the store?
The Dubai store is designed as a one-stop shop for home enthusiasts. According to the brand's official description, the layout mimics the warmth and elegance of Stewart’s own personal style, complete with curated home settings to inspire customers.
Categories within the store include:
Why Dubai?
Dubai’s diverse and design-conscious population made it a strategic choice for the brand’s regional debut. Speaking on the occasion, Martha Stewart said the launch “represents a significant step in bringing our brand’s vision to life in new, exciting markets.”
With the emirate already home to hundreds of international retail brands, the Martha Stewart store aims to carve a niche by offering not just products, but a curated lifestyle, backed by one of the most trusted names in the business.
Martha Stewart’s Dubai store launch isn’t just a retail milestone, it’s a cultural crossover. As the first physical presence of her brand in the MENA region, the store signifies Dubai’s growing influence as a bridge between Western heritage brands and discerning Middle Eastern consumers. For local fans of her shows, books, and design philosophy, this store offers a rare chance to experience the Martha Stewart brand in a tangible, immersive way.
FAQ
- Martha Stewart ’s first retail store in the MENA region has opened in Dubai’s City Centre Mirdif.
- The outlet offers an immersive experience of Stewart’s iconic lifestyle brand , from home décor to gardening and cooking essentials .
- The launch marks a significant expansion of the global Martha Stewart brand into the Middle East.
The UAE’s reputation as a luxury retail hub has just been elevated with the arrival of an iconic American brand. Martha Stewart, the lifestyle guru known for her global influence in home decor , cooking, and entertaining, has launched her first-ever store in the Middle East and North Africa (MENA) region at City Centre Mirdif, Dubai.
Following the Mirdif debut, two more stores have opened:
- At Dubai Hills Mall
- At Mall of the Emirates (third opening slated for summer 2025)
The newly opened Martha Stewart outlet is a comprehensive lifestyle destination offering a wide array of products ranging from furniture, bedding, kitchenware, tableware, and garden accessories to pet products, holiday-themed items, and DIY tools. Developed in partnership with the Middle East retail group Apparel Group, the store promises to deliver an “elevated retail experience” rooted in Stewart’s decades-long legacy of home and lifestyle innovation.
Who is Martha Stewart?
Martha Stewart is a globally recognized figure in domestic living. From publishing bestselling cookbooks and magazines to hosting TV shows and founding her own media empire, Stewart has built a brand synonymous with refined, aspirational living. She was the first self-made female billionaire in the U.S., and her products now span a global portfolio sold through top-tier retail outlets.
Her brand’s expansion into Dubai reflects both the city’s cosmopolitan consumer base and the region’s growing appetite for international lifestyle offerings. Stewart, now in her early 80s, has consistently evolved with the times, even collaborating with tech brands and appearing in viral campaigns, most notably being the oldest woman to pose for the Sports Illustrated Swimsuit Issue in 2023.
What’s in the store?
The Dubai store is designed as a one-stop shop for home enthusiasts. According to the brand's official description, the layout mimics the warmth and elegance of Stewart’s own personal style, complete with curated home settings to inspire customers.
Categories within the store include:
- Kitchenware and cookware sets
- Furniture and home textiles
- Home gardening and DIY supplies
- Seasonal decorations
- Pet care and bedding products
Why Dubai?
Dubai’s diverse and design-conscious population made it a strategic choice for the brand’s regional debut. Speaking on the occasion, Martha Stewart said the launch “represents a significant step in bringing our brand’s vision to life in new, exciting markets.”
With the emirate already home to hundreds of international retail brands, the Martha Stewart store aims to carve a niche by offering not just products, but a curated lifestyle, backed by one of the most trusted names in the business.
Martha Stewart’s Dubai store launch isn’t just a retail milestone, it’s a cultural crossover. As the first physical presence of her brand in the MENA region, the store signifies Dubai’s growing influence as a bridge between Western heritage brands and discerning Middle Eastern consumers. For local fans of her shows, books, and design philosophy, this store offers a rare chance to experience the Martha Stewart brand in a tangible, immersive way.
FAQ
- 1. What’s inside the Martha Stewart store?
- 2. Where did it open first?
- 3. Who is Martha Stewart?
- 4. Which company brought her brand to the GCC?
- 5. Any future store plans?
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