Nothing Becomes Fastest-Growing Smartphone Brand in India, Rolls Out New Essential Space Updates

Q1 2025 Sees 156% Year-Over-Year Growth, As Company Enhances AI Experience on Phone (3a)

April 30, 2025 — New Delhi, India — Nothing, the London-based tech company led by Carl Pei, has emerged as India’s fastest-growing smartphone brand according to the latest insights from Counterpoint Research. In Q1 2025, Nothing recorded an astonishing 156% year-over-year growth in smartphone shipments, marking its fifth consecutive quarter of leading growth in the Indian market — a feat unmatched by any brand in the past decade.

Carl Pei shared the milestone via X (formerly Twitter), stating:

“Big week for us at @Nothing
• Fastest-growing smartphone brand in India: +156% YoY growth (Q1 2025)
• 5 straight quarters leading growth
• Only brand in the last 10 years to do it
Thank you to everyone building with us. We’re just getting started.”

While the full Counterpoint Research report has yet to be made public, industry observers view this achievement as a major turning point for the challenger brand, especially in a market as competitive and price-sensitive as India.

Nothing Phone (3a): Essential Space Gets Smarter, Faster

In addition to the record-breaking growth news, Nothing also rolled out a significant update to its Nothing Phone (3a) lineup, particularly enhancing the AI-powered Essential Space feature.

The latest version of Essential Space includes:

• Detailed Reminder Page: Users can now edit reminder content and timing directly, streamlining personal task management.

• Faster AI Response: Improved processing delivers quicker, more seamless interactions with minimal delay.

• Performance and Stability Enhancements: Bug fixes and refinements for smoother user experience.

These updates are being rolled out via the Google Play Store, improving one of the most distinguishing software features on Nothing’s devices.

Disruption-Driven Growth

Nothing’s rise in India has been driven by its focus on design-forward devices, competitive pricing, and a growing ecosystem of uniquely branded smartphones and audio products. The company’s approach, blending transparency in hardware with AI-enhanced software, has resonated especially well with younger consumers and tech enthusiasts.

As Nothing continues to scale and invest in software capabilities like Essential Space, the company looks poised to sustain its upward momentum, not just in India, but across key global markets.